New industrial advisory firm will support energy services sector to shape the future
Vinstra will help companies charter difficult conditions in 2016 and beyond

Two recognised industry experts have risen to the challenge of a low oil price by joining forces to officially launch Vinstra – an energy-focused advisory company, providing valuable, insightful and strategic support to businesses in the UK and Norway.

Subsea and offshore business veterans Duncan MacPherson and Ciaran O’Donnell have identified the need for an industrial expert to support companies in the North Sea with key boardroom decisions. The company will specialise in value enhancement with a niche focus on the energy service sector.

Together, Duncan and Ciaran bring more than 30 years’ of practical experience in the oil and gas industry and have a record of leading and managing businesses in the sector through various phases including growth, mergers, acquisitions and restructuring.

Vinstra is based in Bergen, Norway, and Aberdeen, UK. It provides strategic and merger and acquisition (M&A) support for clients with interests in the energy service sector.

Duncan MacPherson said: ‘Ciaran and I have identified a need in the market right now for an industrial expert to support companies that are having to make extremely tough business decisions.

‘The low oil price and calls for collaboration and standardisation have forced many companies in the UK and Norway to really think about their future in terms how to remain competitive and what the options might be. We saw the opportunity to create a business retaining the experience of the recent growth era, and using this experience to really shape the future.’

Vinstra’s core competencies include strategy consulting, due diligence and market research, providing clients with unique insights and strategic advice that will maximise the potential value of their businesses.

The company foresees employing further key industry executives as it increases its footprint and impact across the service sector value chain, and has already established some high quality strategic partnerships aimed at benefiting its clients

Ciaran O’Donnell said: ‘There is an immense amount of activity going on currently in the UK and Norway to determine what the future of the UKCS and the NCS will look like. That may include increased levels of M&A activity in some cases, but also enhanced efficiency in others, and we believe we are well placed to support these and other areas.

‘We are thrilled to be introducing Vinstra to the market, and hope to build on our growing reputation after already having completed successful projects for several major companies in the run up to our official launch. We look forward to continuing to work with stakeholders in the North Sea and beyond, using our hands-on experience and knowledge to support them face the most challenging issues on their strategic agenda and enhance value.’


Media contacts:
Gillian George, Fifth Ring – / 01224 628138

Note to Editors:

Vinstra is a small and hands-on firm specializing in value enhancement for its clients in the energy sector with niche focus. Its core competencies are based upon many years of industrial experience gained through key leadership positions in a variety of subsea and offshore companies.

In order to have unique insights, which help enable great strategy, Vinstra believes it to be essential to have the hands-on experience of leading and managing businesses in the sectors its clients operate. This operational and industrial experience enables a deeper understanding of the challenges and opportunities our clients face.

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